After nearly two hours of listening to an impressive panel talk about women’s roles in professional sports, college students and 49ers fans in attendance couldn’t get enough.
Members of the San Francisco 49ers front office teamed with some of their corporate partners to provide unique insights into life in the National Football League last week in Palo Alto.
The Stanford Graduate School of Business’s Sports Management Club hosted a panel featuring professional women in sports, a program designed to enlighten the public about career opportunities in the sports industry. This joint effort between the 49ers and Stanford was part of the team’s marketing programs for women and was provided free of charge. Nearly 250 people packed a large auditorium-style classroom at the Knight Management Center on the Stanford campus Wednesday night.
Hannah Gordon, Director of Legal Affairs, Joanne Pasternack, Community Relations/49ers Foundation Director, and Ali Towle, Director of Marketing, represented the 49ers. They were joined by women executives from corporate partners e2K, KNBR Radio, SF Gate, Stanford Hospital and Rambus.
The event was moderated by Emmy Award winning sports journalist Andrea Kremer, who flew in from the East Coast to participate in this event. Kremer has covered the NFL for more than 20 years, working for NFL Films, ESPN, NBC Sports and HBO’s Real Sports series.
“It was great to see so many vibrant, young women at this event,” said Kremer. “This panel was fantastic and really brought a lot of great energy and excitement for their professions. The crowd really fed off that and made great connections with the panelists. The 49ers deserve a lot of credit for putting this together.”
After the event concluded, dozens of audience members stayed to chat one-on-one with Kremer and the panelists, seeking career advice, sharing their own experiences and expressing gratitude.
49ers Total Access and 49ers Total Access for Kids covered the event and will feature the forum in upcoming episodes.
49ers To Start Women’s Fan Club
As part of the expanded women’s marketing program, the 49ers announced the creation of a women’s football fan club.
The club will provide members special access to the 49ers organization, including invitation-only programs and behind the scenes opportunities to learn more about the inner workings of an NFL franchise. The fan club will create opportunities to network and interact with other female 49ers fans.
The first task will be to select a name for the new club. The 49ers have created a contest and are asking female fans to submit their entries online: Women’s Fan Club Naming Contest. The person with the winning idea will be awarded bragging rights and 49ers merchandise.
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