In the month of October all NFL teams have been fighting breast cancer. With that goal in mind, the San Francisco 49ers and the new Stanford Women’s Cancer Center have created a special partnership for the next home game. The theme is simple – “A Crucial Catch: Annual Screening Saves Lives”.
The 49ers own a 5-1 record and return to Candlestick Park on Oct. 30 against the Cleveland Browns at 1:15 p.m. A limited number of tickets are available via Ticketmaster but those are going fast due to the team’s hot start.
As part of the NFL’s Breast Cancer Awareness program, 49ers players and staff will wear pink items and Candlestick Park will be vibrantly decorated in pink. Here are some activities the 49ers and Stanford Women’s Cancer Center have planned to raise awareness:
• 49ers team captains will have a pink captain patch located on the chest of their jerseys.
• Players will don pink gloves, armbands, hats, shoes, chinstraps, skull caps, and sport pink towels, as well as have decals on their helmets and eye shields to show support for all those affected.
• Gold Rush will be wearing pink during a portion of the game, and members of the 49ers sideline staff will also be decked-out in pink Breast Cancer Awareness pins and hats.
• The halftime show will feature an emotional performance of Martina McBride’s hit song “I Will Love You Through It” by the 49ers Gold Rush. They will perform in honor of the many women who have courageously fought breast cancer, including one of their fellow alumni recently diagnosed with the disease.
• The halftime ceremony will conclude with a tribute to 49 survivors, several of whom are relatives of 49ers players and coaches. The tribute will feature a special presentation of a commemorative scarf to each survivor by 49ers alumni Dwight Clark, Keena Turner, Guy McIntyre, Dennis Brown and others.
• In order to spread the message of the importance of early detection, informational material and commemorative Breast Cancer Awareness 49ers pins will be distributed to fans at the 49ers Foundation booth prior to kickoff.
• A portion of tickets purchased for the game will be donated directly to the fight against breast cancer. These tickets are limited.
“As plans were coming together for this year’s Breast Cancer Awareness game, we learned that a significant number of the members of our 49ers family have been impacted by this prolific form of cancer. From our coaching staff to players, front office staff to ownership, nearly everyone had a story to share about a loved one who had recently battled breast cancer,” said Joanne Pasternack, Director of Community Relations/49ers Foundation. “Many of these brave 49ers family members – mothers, aunts, and godmothers – will be joining the other survivors on the field on October 30 to bring visibility to the prevalence of breast cancer and the importance of early detection through the NFL’s messaging of ‘A Crucial Catch: Annual Screening Saves Lives.’”
49ers Faithful are also reminded to participate in a coat drive for the Cleveland game. Fans can donate gently used coats by delivering them at the stadium gates when entering Candlestick Park.
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