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Key Stadium Milestones Achieved

Posted by Scott Kegley on July 6, 2011 – 8:26 AM

The Santa Clara Stadium Authority unanimously approved several crucial steps last night that move forward the construction of the San Francisco 49ers new stadium home.  These approvals are key milestones for the stadium and signal the next phase of progress for the Santa Clara venue.

“These decisions trigger preparation for the procurement process which translates to jobs, the final design process, the marketing and sales campaign and the initiation of planning for the food and beverage offerings at the stadium,” said Santa Clara Mayor Jamie L. Matthews.

The Stadium Authority approved the procurement process that will be utilized to hire subcontractors to perform some $500 million in construction trade work for the stadium.  That process, which will result in new jobs for the region, will get underway this fall.

Also approved last night was the selection of Legends Premium Sales as the sports marketing sales agency of record to manage and sell Stadium Builders Licenses (SBLs).

Legends will hire an experienced SBL sales staff later this year and will begin selling seat licenses in January of 2012.  The SBL program will provide fans with a wide range of benefits and all proceeds from these sales go directly to stadium construction.

Another decision gave approval to accept a pre-opening contract with Centerplate, the nation’s leading food and hospitality provider and the team’s current partner at Candlestick Park. That agreement allows Centerplate to assist in the planning process for all event hospitality and merchandise services at the new stadium.  Centerplate has been the hospitality partner for Candlestick for nearly two decades.

“We recommended Centerplate because the company presented plans that will capture the diverse culinary flair of the Bay Area,” said Paraag Marathe, Chief Operating Officer for the 49ers.  “They endorse the City and the 49er commitments to innovate and be the first in the next generation of stadium fare, in both traditional and gourmet offerings, for stadium guests.”

Centerplate will take an active role in assisting with the design of the hospitality and merchandise areas in the new stadium.  In addition to providing excellent food & beverage experiences, the group will work with the Stadium Authority and the 49ers on branding and offering a fresh, new look for consumers.

Other approvals last night included two resolutions around the design and development of the stadium including the green light to move forward with the next stage of design development.


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Posted in Breaking News | 3 Comments »


3 Responses to “Key Stadium Milestones Achieved”

  1. By Kevin Davis on Jul 6, 2011 | Reply

    Super excited, but please don’t cheap out on designated smoking areas. Not providing adequate areas is discrimination, and I think a quick sample survey would suggest that a good share of the niner faithful smoke. Now all we need to do is figure out how to air-transport the stadium back to SSF once its been built.

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